When you have a website and want to get money from it, then this article will break down the myths and facts about monetizing a website by putting ads on it. No doubt, ads are one of the best ways to get paid from your website every month.
First, I want to ask you a question, have you spent time and effort on your site by creating content? Let me guess that your answer is ‘yes’ because without content there is no way to display ads on your website.
Now you may raise a question like how much work and time do I need to place ads on my website and get paid?
What’s the Right Time to Display Ads on a Website?
Advertisement is a giant network in an online market. Every website owner wants to display ads as soon as they start their site. But when they send their site for approval, they get rejected in most cases. Have you ever thought about why Google and other ad networks reject websites to display ads on a website?
There are many reasons that a website gets rejected by Google AdSense, Media.net, etc. But among all those two are the main reasons – content and traffic.
Let’s dive deep.
- Useful Read: 9 types of website ads you should know
Content Requirements to Place Ads on a Website
The websites have content in many ways like audio, video, quotes, articles, images, and other. We are discussing family-friendly content. If your site’s content is not family-friendly, you have different ways to monetize it and that is not discussed here.
You need to have enough content on your site to place ads. When users come to your site, they must see it is trustworthy and feel that their problem is going to be solved with the content on your website.
First, you need to know what type of audience you target and what they need. Quotes, audio, articles, or another form of content, whatever the content your audience wants, you must place that on your site. For example, this website is the solution for the website holders like you. All website owners want to make money from their sites by either placing ads on their sites by affiliate marketing, or any other way. So I’m writing this article about placing ads on your site. And I’m sure this helps to learn something new and helpful. Right?
We’ll discuss the other ways to monetize a website later. The best thing about ads is that they can be displayed on every page of your site, which means you can earn money from every visitor. Of course, a lot of factors like time, place, device, etc, need to be considered for that.
You can find the list of factors that effect ad revenue of a website.
These are the content requirements to place ads on any website on the internet:
- The content should be unique and helpful
- The website owner must be trustworthy and contactable
- At least 30 to 50 URLs with a sightful of content
- No offensive words in the content
- The website should be interlinked and responsive
- The website domain must be secured with https
These are the things you must have on your website. However, it is not a big deal to follow all these.
Traffic Requirements to Place Ads on a Website
After the content production, the next big thing is to get traffic to your website. In the beginning, getting traffic to your site is a hard task. But once the search engines find your content and it is trustworthy they will get traffic to your website.
Ad placement on your site doesn’t earn you much when your website is getting little to no traffic. And it is better to avoid this stage.
At least 100 visits/day from search engines should be recommended to place ads on a website. After you cross 500 visits/day, you can see high ad rates and a raise in EPMV (Earning Per Million Views).
These are the ezoic requirements to start ad revenue on your site.
4 Ways to Display Ads on a Website
As I said online advertisement is a huge market and big companies like Google, Microsoft, Amazon, etc, have stepped into it and acted as mediators between advertisers and publishers. These companies take some commission by providing these services to us.
Here I wanna list all the possible ways to place ads on a website. So that you can choose the best of them that fit your blog.
1. Self-placing Ads
Self-placing ads are nothing but the ads that you place on yourself to get paid by the represented company. These types of ads are effective because no mediator exists in this area and their commission is beneficial to you.
The advertiser and the publisher can contact in person or email or by phone and make a deal on ad placement. Here ad location, time, and money play a key role to make or break the deal.
If you want this type of ad to place on your site, then your website must have these 3 pages.
- About page – It tells about your website and you. This page helps the advertiser to know who you are and what your website is all about.
- Contact – This page will tell the advertiser in what way that they should contact you.
- Advertise – On this page, you list the ad placement locations on your site and their represent prices.
When an advertiser visits your site and wants to place their ad on your site, these 3 pages are very helpful to them. Don’t forget, the mail or number you gave in your contact is working. Otherwise, they were unable to catch you.
2. Google AdSense
No doubt, Google AdSense is the most popular and best network too when it comes to advertising. It is the most recommended way to earn money for beginners. You need to create a Google AdSense account and then submit your site for approval.
Once you get approved, you are ready to place Google Ads on your site. Simply turn on the ‘Auto ads’ and the rest is in Google’s hands to place the perfect ads in the perfect location.
Don’t forget that Google Ads and Google AdSense are two different networks.
Google Ads is for advertisers to promote their company or product or service. Here advertisers need to pay Google for promotion.
On the other hand, Google AdSense is for publishers or content creators like you and me. Here Google will pay for placing ads on our site.
3. Amazon Ads
Amazon ads are partial ads and a partial affiliate network. To place amazon ads on your site, you need to sign-up for their affiliate account.
Don’t worry, it is free to sign-up for their affiliate program. But here the problem is, you won’t get paid only by placing ads on your site. Your site visitors need to convert their customers by purchasing the product through the ad placement on your site. And that’s why I called it a partial ad and partial affiliate network.
However, placing amazon ads is completely optional and it depends on the niche you are in.
For example, if you are offering a course to your readers, then amazon ads won’t work for you. On another hand, if you are in a book review niche, amazon ads work great for you.
4. Ezoic
Ezoic is one of the premium ad publishing networks which is certified by Google. You can earn more than AdSense when you place Ezoic ads on your site.
Once there is a traffic threshold to join for Ezoic network that is 10000 pageviews per month. But now they removed this limit for the sake of beginners joining their program. I’m using this ad network on my other sites and working well with high EPMV.
These are the reasons why I recommend ezoic to you.
- Beginner-friendly ad network
- Their contact and support team is good
- You can see high ad revenue within a month than AdSense
- The minimum threshold of $20 is very helpful for beginners
- You can join their premium program to earn much higher ad rates.
What’s late? Sign up for ezoic and start earning.
>>Click here to Sign up for Ezoic
FAQs of Placing Ads on a Website
Do ads make websites less credible?
Ads can’t impact the website’s credibility in any way. The website’s credibility is based on the content you are offering and how useful it is to your readers. Most professional websites out there are using ads. So don’t think it is safe to use ads on your site.
How many ads should I put on my website?
3 to 5 ads for a good user experience. 12 ads per page are the balance number to UX and your revenue. And above 15 ads per page will spoil the user experience and the webpage will become much heavier.
